Implementing A College Student Discount Of 10 % On All...

We suggest implementing a college student discount of 10% on all purchases with a valid college ID. This will attract college-aged individuals (namely UConn students) to the shop and will bring the services offered at Pandora’s Playground within the reach of college students on a budget. We also suggest the implementation of a loyalty rewards program in which every service purchased by a consumer results in a punch on a loyalty card. After 4 purchases of a tattoo or piercing, the customer gets their 5th tattoo or piercing 50% off. Because tattooing and piercing is viewed as an addictive habit, and the majority of individuals with tattoos and piercings have multiple, this rewards program can serve as a way to increase customer loyalty and keep customers from traveling to competitors for their second or third purchase. With the implementation of these practices, the prices charged can be segmented according to the income of the potential consumers. Older individuals with larger amounts of disposable income will be charged the full price. College students will not only be offered a price that they are more able to comfortably pay, but they will also be able to see and appreciate the discount. College students love receiving free goods and services, and the addition of the rewards program will increase their likelihood to repeat their purchases and to expand the types of tattoos and piercings they are purchasing. These incentives cause consumers to be more likely to purchaseShow MoreRelatedMarks Spencer: an Analysis of the Demand for a MS Simply Food Convenience Store in Complexe Desjardins3749 Words   |  15 Pages We applied the same methodologies when conducting a similar analysis of the Montreal convenience market. In this stage of our research we were able to apply more formal approaches, suc h as conducting in-depth interviews with store managers. 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